Project Makeover has been able to differentiate in the highly competitive match3 market by tapping on those Collecting Treasure and Customization & Decoration motivations with its innovative combination of dress-up and decor customization and collecting elements. Motivational driver comparisons of Candy Crush Saga, Project Makeover and Disney Emoji Blitz In other words, a huge majority of games in the top 100 have some kind of collectibles mechanics in place. Moreover, this trend is even stronger within the top 100 grossing games, where the utilization of collectibles albums has skyrocketed from 21% to 72%.
In this light, it’s no surprise that the overall number of games having collectibles albums has more than doubled during the past four years when looking at the US markets. This has changed quite drastically in recent years as the mobile market and its players have matured and are looking for more in-depth elements from all genres.Īs a result, collections have found their way to almost all types of mobile games, such as competitive shooters with cosmetic skins, 4x strategy games with character and equipment collecting focus, and casual games with decorative card/sticker albums to fill. Collections have always been a big part of the meta layer, especially in mid-core RPGs, but in the early days when it came to other mobile genres like shooters or casual games, to name a few, the simple core gameplay focused approach was compelling enough to keep the players interested.
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